Blogs
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The Implications of Rising Healthcare Costs Among At-Risk Populations
Client: A company that helps employers identify and control the hidden risks of chronic kidney disease (CKD).
Target Audience: Self-funded employers and brokers.
Task: Write a blog post discussing the consequences of rising healthcare costs among at-risk populations and highlight how this client offers effective cost-effective strategies for self-funded employers.
Strategy: I grabbed the readers’ attention with a surprising statistic on healthcare expenses, emphasized the importance of early CKD detection for cost reduction, and motivated action by promoting this client’s solutions.
Conceals Client’s Name for Privacy
The Impact of Chronic Kidney Disease on the Workforce
Client: A company that provides risk identification for chronic kidney disease (CKD) and cost-containment solutions.
Target Audience: Self-funded employers and brokers.
Task: Write a blog that outlines how CKD impacts the workforce and what self-funded employers can proactively do to mitigate these effects.
Strategy: I started this blog with a compelling statistic highlighting the widespread impact of CKD, discussed its effects on both employees and employers, and promoted this client’s effective solutions to contain CKD costs and mitigate its risks.