Portfolio
A-1 Motor Oil Email
Spec Piece
Client: A-1, a fictitious company that markets a highly efficient motor oil.
Target Audience: Men ages 35-50 who own expensive cars, have a high income, and care about keeping them in the best condition.
Task: Write an email to increase sales of A-1’s performance motor oil.
Strategy: Boost sales by showing how this motor oil is essential to having a clean engine that will run smoother and longer. Entice customers to buy this product with a sense of excitement and adventure that comes with having a car that runs at its best.
CoverGirl Magazine AD:
Spec Piece
Client: CoverGirl, a cosmetics company.
Target Audience: Women ages 24-40 who prefer a natural look with their makeup.
Task: Create a magazine ad to promote a fictitious product called TrueYou Match Lipstick, a new, moisturizing lipstick that comes in natural shades.
Strategy: Entice women to buy this product by capturing the feeling of confidence they feel when they look their best.
DoorDash Landing Page:
Spec Piece
Client: DoorDash, a food delivery service.
Target Audience: Small restaurant owners who are skeptical of new technology.
Task: Increase number of small restaurants to partner with DoorDash.
Strategy: Persuade restaurant owners to become a partner of DoorDash by highlighting how reaching new customers could grow their business. Overcome their skepticism of new technology by letting them know the sign up process is easy and that DoorDash will provide 24/7 support.