Client: A third-party administrator that is celebrating its 60th anniversary.
Target Audience: Brokers.
Task: The anniversary celebration includes a multi-tiered contest for brokers. The more renewals the participants get for the client, the bigger the prizes they win.
This email informs brokers that they’ve made it to the gold tier in the contest, which is one tier away from the grand prize.
Strategy: Encourage further contest participation by reminding the brokers how exciting the grand prize is and that they’re so close to winning it.
Conceals Name of Client
