Landing Page

Client: A third-party administrator that partners with employers to achieve health plan savings, improve the value of their plans, and provide dedicated customer service.

Target Audience: Employers and brokers.

Task: Create a landing page that outlines the client’s key differentiators in a centralized location for visitors.
Strategy: Convey the benefits of working with this client through the headline. Highlight differentiators and services through icons, the inclusion of the video, and compelling copy. Entice visitors to learn more about working with this client by explaining the financial benefits of self-funding.